Send a Monk-E-Mail
The e-mail caught on virally, attracting 230,000 unique visitors within a week, said Karen Seamen, general manager, Cramer-Krasselt, CareerBuilder's agency of record, which created the site.
Oddcast, a company that develops and markets avatars and user-generated media products, produced the technology for animating the chimps on the site. The pass-along rate was also impressive -- more than 50% of the people who received monk-e-mail sent it on to a friend. Source